The desire to weave a life of purpose through a career that enables personal and professional fulfillment was the driving force that led Joan M. Pratt into real estate 13 years ago. Prior to becoming a Realtor, Joan had a lucrative corporate IT career in Northern California.
The desire to weave a life of purpose through a career that enables personal and professional fulfillment was the driving force that led Joan M. Pratt into real estate 13 years ago. Prior to becoming a Realtor, Joan had a lucrative corporate IT career in Northern California. She enjoyed the exposure to technological advances but never felt she could fully develop relationships or connect on a deeper level to people or projects. Throughout her IT tenure Joan’s family invested in the California real estate market—they’d buy a home, live in it for a short period, then rent it and purchase another property. With every home purchase Joan’s Realtor would tell Joan, “If only you were a Realtor you could have earned X on this transaction.” In 2005, Joan heeded her Realtor’s advice and made a career move by starting her own real estate company. Owning her own business meant she could better serve her family and her community, and she intentionally created a working environment that would allow members of her team to do the same. Within six months of starting her initial real estate business her family relocated to Colorado where she decided to continue to develop the enterprise locally.
Over the last decade, Joan has developed a thriving real estate brand primarily servicing Douglas County; however, through the expansion of her referral business she currently helps clients from North Denver to Colorado Springs. Joan’s team, the Joan Pratt Group, has become a premier real estate concierge providing a hassle free real estate experience. Clients who sell with the Joan Pratt Group watch her team use a proven, repeatable system to get their homes sold for top dollar, in less time and of course without the usual hassle. Seller amenities include: a Communication Guarantee, a state of the art 3D showcase (not just a virtual tour), professional staging, a list of trusted vendors, and marketing on over 5,000 websites nationally. For buyers, Joan has a ‘Home Buying Roadmap’ that puts them in the driver’s seat to win the home they want. Other buyer services provided by Joan and her team include: a seven step home buying strategy analysis which considers 80+ different variables, access to exclusive ‘Coming Soon’ listings from a number of brokerages and builders, a Preferred Vendor Advantage Program including a free appraisal, free credit reports, a free credit repair consult, and—most importantly—their Raving Fans Club which offer a Love It or Leave It Guarantee, free pizza on moving day, client parties, free notary services and more!
The success of the Joan Pratt Group is more than a tag line; it is bolstered by the fact that 65% of Joan’s current business comes from repeat clients and their referrals. According to Joan, “My repeat client and referral business percentage reflects the tangible operational success of my team; our motto is to Elevate Your Expectations and that is what we do.” Joan added, “It is so important that both parties have a clear expectation of everyone’s role in the process to ensure we can either sell their home for the most money in the least amount of time, or ‘Win’ their dream home in what can be a multiple offer situation within Denver’s competitive housing market.” What is Joan’s favorite part of her job? “We go above and beyond our client’s expectations to ensure we help them achieve their goal. During this active purchasing or selling process I get to know my clients at a level that was not possible in previous roles. Because real estate transactions are some of the most complex and expensive decisions clients make it is important that I know my clients well enough to ensure their choice is truly a good fit for the entire family unit—it is my passion to ensure each family finds a house that becomes their sanctuary where they feel safe and always at home. What more can you ask from a job?!”
Joan believes that her clients are more than a transaction and does her best to ensure all clients—past, present, and prospective—feel equally valued. As Joan’s business expands it gets increasingly more difficult for her to interact in person with all of her clients, which is one of the reasons the Joan Pratt Group hosts multiple client events, volunteers at community gatherings, enters floats in community parades and invites clients to walk with them, and opens up the Pratt home to everyone during holidays to ensure no one is without great food and company. The Joan Pratt Group’s continued growth from their loyal client base has allowed Joan to increase her community outreach by donating a percentage of every commission towards the Professional Miracle Foundation and serving on their Board of Directors. She also donates one turkey for every transaction completed in a calendar year to the Douglas County Task Force at Thanksgiving, and most recently she’s formed an Educational Foundation that will offer scholarship money to local kids to cover pre and postsecondary tuition costs.
Joan is incredibly grateful for continued support from her current sphere of influence and is excited to broaden the sphere’s perimeter. “I’ve been blessed to have been given the opportunity to change careers, build successful businesses in multiple states, and provide similar opportunities for sustainable careers for others; I have every intention of continuing to develop a reliable enterprise that will Elevate the Expectations of my family, clients, and team!”
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